Cookie Policy

This Cookie Policy forms an integral part of the Maserati’s Privacy Policy available here.


- Definitions, characteristics, and application of standards

Cookies are small text files that may be sent to and registered on your computer by the websites you visit, to then be re-sent to those same sites when you visit them again. It is thanks to these cookies that those websites can “remember” your actions and preferences (e.g., login data, language, font size, other display settings, etc.), so that you do not need to configure them again when you next visit the website, or when you change pages within a website.

Cookies are used for electronic authentication, monitoring of sessions and storage of information regarding your activities when accessing a website. They may also contain a unique ID code which allows tracking of your browsing activities within a website, for statistical or advertising purposes. Some operations within a website may not be able to be performed without the use of cookies which, in certain cases, are technically necessary for operation of the website.

When browsing a website, you may also receive cookies from websites or web servers other than the website being visited (i.e., “third-party cookies”).

There are various types of cookies, depending on their characteristics and functions, which may be stored on your computer for different periods of time: “session cookies”, which are automatically deleted when you close your browser, and “persistent cookies", which will remain on your device until their pre-set expiration period passes.

According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website. In particular, “technical cookies” – i.e. cookies which are only used to send messages through an electronic communications network, or which are needed to provide services you request – typically do not require this consent. This includes browsing or session cookies (used to allow users to login) and function cookies (used to remember choices made by a user when accessing the website, such as language or products selected for purchase).

On the other hand, “profiling cookies” – i.e., cookies used to create profiles on users and to send advertising messages in line with the preferences revealed by users while browsing websites – typically require specific consent from users, although this may vary according to the applicable law.
Types of cookies used by (“Website”)

The Website uses the following types of cookies:

Maserati also uses third-party cookies – i.e. cookies from websites / web servers other than the Website, owned by third parties. These third parties will either act as independent data controllers from Maserati regarding their own cookies (using the data they collect for their own purposes and under terms defined by them) or as data processors for Maserati (processing personal data on Maserati’s behalf). For further information on how these third parties may use your information, please refer to their privacy policies:

- Cookies present on the Website

In detail, the cookies present on the Website are as follows:

Technical name Data Controller Cookie type, function and purpose Duration
_device Maserati Function
Saves the device type if user navigates from smartphone
adobeDTMadvertising Maserati Function
Saves the user setting for advertising cookie
29 days
adobeDTMcomfort Maserati Function
Saves the user setting for comfort cookie
29 days
adobeDTMperformance Maserati Function
Saves the user setting for performance cookie
29 days
CookieConsent Maserati Function
Saves the user consent to user’s cookies for the current domain
1 year
filter-colours-external Maserati Function
Saves the user setting for filters on external colors
filter-colours-internal Maserati Function
Saves the user setting for filters on internal colors
ip_location Maserati Function
Saves the location of user based upon ip
30 days
ip_location_reject Maserati Function
Saves if user rejected the redirect from international to a country
1 day
JSESSIONID Maserati Browsing
Preserves user status throughout different website pages
maserati_cookie_agree Maserati Function
Saves the user agreement of the cookie policy
30 days

- Cookie settings

You can block or delete cookies used on the Website via your browser options. Your cookie preferences will be reset if different browsers are used to access the Website. For more information on how to set the preferences for cookies via your browser, please refer to the following instructions:
You may also provide set your preferences on third-party cookies by using online platforms such as AdChoice.
CAUTION: If you block or delete technical and/or function cookies used by the Website, the Website may become impossible to browse, certain services or functions of the Website may become unavailable or other malfunctions may occur. In this case, you may have to modify or manually enter some information or preferences every time you visit the Website.

Cookie policy
We use technical cookies, that are always enabled and necessary for the website to work correctly, and analytic and profiling cookies, including third party ones, to allow us to measure the usage and performance of the web site and send advertising, including targeted advertising. To accept all cookies, click «Accept». To manage or disable cookies click on «Manage». To refuse all cookies and close the banner click on «x»; in this case you can continue to navigate the site and only technical cookies will be used. If you would like to learn more, please read our Cookie Policy