Marketing Analytics Specialist (Temporary Contract)

Join Maserati Marketing team!

 

We’re looking for an Analytics Specialist, directly reporting to the Global Head of Digital and Customer Experience, that will be responsible for:

 

  • Technical tracking of the Maserati website properties and mobile apps on a global level;
  • End-to-end performance analysis of the entire customer journey and sharing insights to guide the business decisions and reporting for all stakeholders including HQ teams and regions;
  • Defining digital optimization approach across our website and mobile apps;
  • Contributing on personalization across Maserati digital properties to ensure seamless experience for Maserati customers;

 

 

Main activities

 

  • Lead the production of reports on weekly/monthly/ad hoc basis;
  • Providing insights as well as recommendations for changes and influences key company decision makers of business benefits of the proposed solutions;
  • Apply comprehensive views of online consumer behaviors through quantitative, and qualitative metrics to support product team;
  • Ensuring high data quality of our database;
  • Identifying new processes to improve on the organization’s current deliverables;
  • Supervising the media tags implementation shared by agencies;
  • Identifying opportunities for improvement and ongoing optimization of website and mobile apps;
  • Using segmentation and behavioral analysis in order to identify the opportunities for the personalization of our digital properties.

 

 

Requirements

 

  • University degree in Marketing, Economics or similar
  • 2+ years of experience in web analysis, tracking and optimization
  • Knowledge of Adobe AnalyticsAdobe Target and data visualization reporting tools
  • Strong analytical skills
  • Team player
  • Ability to collaborate with both technical and non-technical teams
  • Up to date with latest digital marketing trends
  • Must possess advanced Microsoft Office skills; with an emphasis on Excel.
  • Fluency in English

 

 

 

We offer a temporary contract for this position. 

Business units
Marketing
Locations
Modena - Italia